EcoSheek Donates 1% of Turnover to Environmental Campaigns
1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet. The initiative was launched in 2001 by Yvon Chouinard, environmental activist and founder of outdoor clothing company Patagonia, Inc., and Craig Mathews, owner of Blue Ribbon Flies
Members donate at least 1% of their annual sales to environmental organizations worldwide. To date, 1% For The Planet have donated over $19 million to environmental causes. Chouinard calls this an "earth tax," recognizing that his company has a responsibility to conserve and protect the natural resources it utilizes to make and market its products